5 Post-Covid Marketing Strategies That Guarantee Long-term Benefits
Depending so much on Zoom or Amazon to get through a day is a reality now that we never could have imagined until 2020. Yes, the outbreak of Covid-19 has skyrocketed the speed at which we were going digital.
The pandemic has propelled traditionally run businesses to re-imagine their marketing strategies. Being unprepared for the crisis, many companies have incurred tremendous losses since the outbreak of the pandemic, even during the first quarter of 2021. But then they started to adopt prudent post-pandemic marketing trends rapidly to get long-term benefits.
With online industries gaining power in the blink of an eye, it’s time that you also use this new “dependency and reliance” on advanced technologies to your benefit.
So, here are the most effective post-pandemic marketing strategies you must put into place to ensure steady business growth through successful marketing.
Focus On Existing Customers
Are you struggling to attract new customers? Then why not focus on the already existing ones?
Don’t you think that the customers who choose to stay with you even during the covid-led economic downturn deserve your attention?
Yeah, we know that getting new customers should be the primary focus of every business. But in a time like this, focusing on those customers who have been by your side all this time can do wonders.
Try creating new ad campaigns, products, or services that cater to the new needs of your existing customers or give them lucrative discounts or other benefits.
Those who think this business strategy during the pandemic to be cash drainers in the post-pandemic environment are missing the point that it can boost your profit later once the economy gets back to a stable condition.
Remember, whether it’s your coworkers or clients or customers, when you look after their needs in times of crisis, you get their loyalty as they are likely to thank you in some way or the other. And with customer loyalty comes organic traffic, brand awareness, engagement on social media platforms, and even new prospects.
Shift Everything Online
The number of digital buyers all over the world was 1.5 billion in 2016. Within a year, it rose to 1.6 billion. And in 2021, courtesy to the Covid-19 pandemic, this number is expected to reach 2.4 billion worldwide.
Travel restrictions and lockdowns all across the world have forced businesses to move everything online. It worked more like one of the survival strategies adopted by companies during covid-19.
Since the number of buyers is rapidly increasing on the online platforms, having an online presence has numerous perks over having only a brick-and-mortar presence. Being able to connect with a vast audience base is one, of course.
Going online is a golden opportunity for business entrepreneurs, and online shopping is here to stay. If you’ve already shifted some of your business functions online, then make sure to migrate the rest too. You are going to seize the moment, mate! And now is the best time to go online with everything you have.
Didn’t the pandemic already show how much more we can do online, especially as eCommerce merchants!
Pitch Exclusive Offers & Deals
The covid-19 pandemic has caused economic disruption and unemployment. And now, as the world is recovering, people are naturally on the lookout for the best deals out there.
Hence, pitching the customers unique sales specials, exclusive promotions and deals can be a great way of winning the new and your existing customers back. It has already been one of the marketing strategies of various companies during covid-19, along with redeveloping and rethinking your communication approach.
Are you reopening after a long time? Then, exclusive offers are undoubtedly the most effective way of making people interested in your business. Promotional emails, advertising the offers on social media platforms, announcing the deal on your page are a few engaging ways to launch and promote these offers.
Remember, businesses that were most dependent on on-premise solutions were the first ones to lose out once the economic upheaval began. Those that are quick to adapt to the latest tech-based marketing solutions are the ones that have sustained and successfully grew their businesses.
The more exciting the offer is, the easier it is to lure both new and existing customers. Because it’s a universal truth (wink wink), people dig freebies!
Invest In Paid Ad Channels
Have you given a thought to PPC (pay-per-click) ads lately? Well, given the present situation, PPC is a wise way to go.
Well, we agree that there are plenty of organic tactics to attract leads. But investing some money in paid advertising can improve your chances of driving in leads and sales to your business. Businesses that use out of the box marketing strategy during pandemic, still count paid ads as an effective marketing method with continuous perks.
But it doesn’t mean you need to invest in Google ads, Twitter ads, Facebook ads, Instagram ads, and LinkedIn ads, all at once. It will take a massive chunk of your marketing budget without offering you any satisfactory results.
Instead, figure out the channels where your target audience is hanging out and direct your PPC efforts there. For example, if you’re into business-related services or software, then it’s LinkedIn where you should focus more and not Instagram.
The post-pandemic marketing strategies should align business operations to this new reality of “everything online”. It should also work effectively in boosting ROI.
Make Use Of Facebook Ads
Presently, Facebook is the most popular social media platform with the maximum number of monthly active users, i.e. 2.7 billion.
As more and more people have started to spend time on social media platforms like Facebook, investing in Facebook ads can be a perfect way of reminding them about your business and services.
Establishing a solid presence over Facebook through ads can also help show how willing you are to become a part of this new normal. If you take a closer look at the marketing during the covid-19 crisis strategies adopted by businesses, you’re sure to see increased use of ads on Facebook.
Specifically, if you’re a local business, the affordable Facebook ads can work great for you. You can easily showcase the transformations your business has gone through since the pandemic. Also, you can announce the pandemic-exclusive promotions or discounts to offer if you have any.
Wrapping Up
The marketing strategies post pandemic that we have listed here have the power to save your business in a time so uncertain and beyond.
For professional help with any marketing and branding task, you can always count on us, Klizo Solutions. To get a quick quote for a marketing project, click here.
We are here to help you make the maximum use of the best available resources and make your marketing strategies worthwhile!
