Digging Deeper Into The Retail Beacon!
Beacon is a revolutionary marketing technology that has come a long way since its debut by Apple in 2013. Surprisingly, this technology has kept growing far beyond our expectations.
Marketing professionals are increasingly using location-based marketing to reach consumers, which is enabled by beacon protocol standards.
After Apple launched iBeacon, they started using it in more than 200 Apple retail stores, which enabled them to enhance in-store events, support appointments, and receive orders.
Let’s dig deeper into beacon technology!
What is Beacon and how it cooks?
Beacon technology is one of the latest developments in location-based technology and proximity marketing. These beacons are tiny, wireless transmitters that utilize Bluetooth technology to send signals to other smart devices that are nearby.
To put it simply, these beacons connect and transmit information to smart devices offering location-based searching and making interaction easier and more accurate.
The beacon devices broadcast an identifier repeatedly that gets picked by the nearby devices and marks out an important place in your environment. Once the device gets connected, the beacon will carry out the function that it is programmed for.
So, how this amazing technology is reshaping retail? Let’s explore that!
Beacon Trends that are Reshaping the Retail in 2021
Beacon tech will undoubtedly make a huge difference in the retail industry. Here’s a quick preview of that.
Right offer at the right time
Proximity marketing works like a silent salesman that shows online content while the customer is standing next to the associated product. Beacon tech can also offer directions to assist customers in finding the products in the store as well as to synchronize with their online wish lists.
Beacon technology is excellent for pushing content in form of notifications or offers to nearby devices. Businesses need to make sure they are delivering such content that is both relevant and on time, because timing matters!
Increased customer engagement
When businesses have access to customers’ shopping history, they can leverage Beacon technology more accurately. This technology can contribute to boosting customer engagement in digital or other retail stores by regulating the purchase intent of the buyer.
Personalized shopping experience
Along with offering a cross-channel and multi-channel shopping experience, Beacons will help to expand the sense of service availability around a user.
Shoppers like incentives and similar customized shopping features as opposed to the benefits of traditional shopping. Customers can be provided offers based on their location in the shop with beacon technology.
Extended customer reach
Installing beacons at the right place can drastically increase your customer reach. Also, it can get access to potential customers along with a high number of recurring customers as well.
Retailers can use geo-targeting solutions in many practical ways to benefit their businesses. Beacons can attract customers who are nearby and searching for viable services that your retail store can provide.
Uninterrupted connectivity
Networking is a blessing for beacon and it can be used to connect the customers! For people who wish to meet up, Beacon helps them by showing a pop-up on the phone whenever they are nearby.
5 Retail Giants that are using Beacon Technology
- Target — They use beacons to help shoppers find their way through stores and locate specific products.
- Macy’s — Macy’s used a beacon-powered mobile game to engage holiday shoppers.
- Nordstrom — They are the perfect example of brands using beacons because they are using this technology to bridge the gap between online shopping and in-store experience.
- Walmart — This retail mammoth partnered with GE to place beacons discreetly inside the LED light bulbs throughout the store and parking lots.
- Universal display — They placed beacons inside their mannequins, called them “smart mannequins”. With these in place, shoppers can instantly see the details of an outfit or purchase any component right from their mobiles.
Wrapping up
Retail has already made its progressive mark with beacon technology. But when it comes to non-retail markets, beacons can offer effective and better practices here too.
And beacons can be really helpful like sending customers valuable information about order status, guiding them throughout the store, or a more comfortable checkout experience, and helping them save money.
The industries like real estate, sports, restaurants, travel have already taken the first step with beacon technology.
After knowing all about this awesome proximity marketing technology, we bet you are pretty excited to implement the beacon technology into your business too! Just so you know, Klizo Solutions are the best in the market that can help you with all your ideas about the future and turn them into a reality.
What are you waiting for? Contact us now!
