How To Attract Investors To Your New App
So many applications are being developed each day. Why do you think investors will get attracted to your app over others?
Well, if you have a super cool app idea in your head that you want to execute but don’t have the app investment money then you need investors. But how to get funding for app development or attract investors?
Let’s find out.
Yes, investors are ready to invest their money. But they only invest in something that they think has the potential to achieve success. And that’s why to ensure funding for your mobile app, here are the things you must do.
Research Your Niche
Are you sure the app idea you have in your mind, has a demand in the market?
Well, to make someone invest in your app, they will want to know whether there’s a need for your app. If there’s no demand for the kind of app idea you have, no one is going to invest in it.
Therefore, to have successfully funded apps, make sure you research your market well and identify such a niche for which there’s a need.
Remember, there’s an app for almost everything these days. Therefore, your app needs to be unique and fulfill the specific needs of the audience to convince investors to fund your new app.
Have Originality
Before getting investors involved with your app, you must first need to woo them.
And how do you think you can do that? Simple, by being original!
An excellent original idea is something investors dig into! They are not interested in shelling out thousands of dollars just to produce something that has already been there or something that’s a copycat of others.
To get the attention of the investors looking for app ideas to fund, your ideas need to be relevant, fresh, and a sure thing. An investor is more likely to fund a project that is original than a project that is about recreating something that exists already with added value.
Don’t Hide
Everyone values honesty, especially investors. After all, they are the people who are willing to fund your app just because they find your ideas original, unique, and with potential.
Investors prefer honesty and transparency as they know that any information that is withheld from them might come back to bite them. With the number of bankruptcies and ‘bad exits’ growing, it’s obvious that investors will be a little bit more sensitive than before.
And that’s why, when it’s about how to get investors for an app, you gotta be totally honest with the investors from day one.
Sharing the strengths and weaknesses of your app won’t shoo them away if that’s what you’re worried about. Rather, it’s your dishonesty sensing which can make them back off.
Investors are no fools. They can very well sense if there’s something that isn’t right. Hence, put everything on the table and be respectful.
Have An Elevator Pitch Ready
Do you have an elevator speech ready?
Well, an elevator pitch or elevator statement is a short description of a product or an idea that explains the concept in such a way that anyone can easily understand the product or idea quickly.
Investors are busy people. They don’t have the time to entertain you or spend hours trying to understand your app idea. However, having an elevator pitch is the key to convincing investors to fund your app and the answer to how to get investors for an idea.
Describing your app concisely within 30 seconds is vital for hooking the investors to listen to your ideas further in detail and discuss specific information.
Start Branding
It’s always easier to pitch a finished product to investors than to present a vague idea. And that’s where branding comes in.
Once you know what your app does, start branding by creating a logo or a domain name, or a mockup of your app to better convey your vision of the app to potential investors.
The better the branding the more professional your app looks. It simply helps the angel investors for apps better visualize your app and makes your idea more than just an ambiguous thought.
Branding is the foundation of the rest of the app development process that follows. Hence, brand your app well to help investors understand what exactly it is you’re pitching to them.
Give An App Demo
Creating an MVP (Minimum Viable Product) or an app demo is for those who really want to impress potential investors.
An MVP or demo makes your app more tangible and expresses how serious you are about creating an outstanding app. Plus, it also works as an opportunity for you to allow the investors to interact and see your idea over listening to you just talking about your app.
Instead of wondering how to get funding for an app, start working on the demo of your app that can vouch for your sincere efforts to bring the app to life to the investors.
Be Flexible
You need investors, right? Then, you need to have a flexible attitude.
The last thing investors like is an attitude of “my way or the highway’! Agree to seed funding for apps if need be.
It’s natural for the investors to want to be involved from the very beginning and at every step of developing your app.
Remember, more deals happen in the early phase of a company’s life than any other phase later. Why? Because the investors want to get involved early to ensure their role in the growth of your company. They simply want enough time to see your potential.
You can’t always be eligible for government funding for mobile app development. Your app may be your brainchild, but you need investors to develop it into a full-fledged functioning app. Hence, make flexibility your attitude ‘mantra’.
Attend Startup Events
How would you attract investors if you can’t find them!
Yes, technology has indeed made it possible to nurture a relationship without having to meet face to face, still, personal interactions can never be replaced. And when it comes to investors, most of them prefer face-to-face meetings.
And the best solution to your query of how to find investors for my app is to attend startup events.
Yes, industry conferences, meetups, pitch competitions, and also the popular events happening locally, can be great opportunities for meeting potential investors face-to-face and learning from their success stories.
Final Words
Developing an app requires the right tools, resources, a lot of money, and time. You have to plan for the post-development app maintenance and support as well.
While the above-mentioned tips will help attract app investors, what about developing the app?
Well, if you lack the tool, people, or skills to develop your dream app, you can simply outsource the process to app development experts, like us.
We are here to help you turn your app development ideas into reality. Be it creating an MVP or a demo of your app to pitch in more investors, we can build it for you, finetune it for you, and launch it successfully for you. We are a reputed app development company who you can trust with your ideas.
Don’t let your dream app remain in your dreams. Take the necessary initiatives to make it the next life-changing app on Google Play Store or App Store.
