Replace FEAR with FUN in FOMO for Better Conversions
With the current generation, the term ‘FOMO’ - Fear Of Missing Out is pretty popular. FOMO can bring a major blow to the world of consumerism. They say FOMO hurts the business but it would be advantageous if you replace fear with fun!
Fear is a negative word and that is why people are repelled by it. Whenever you incorporate terms like fun, happy, etc., it radiates a positive connotation and thus can be a great step to effortless marketing.
It could encourage the consumers to visit the platform which can possibly lead to better conversions. But, the catch is you need to use this FOMO not only in a fun but in an effective way.
Let’s find out how!
FOMO Is A Real Thing - Make Smart Moves
FOMO might seem like another harmless abbreviation of this generations’ lingo but it is not a fad that will fade away. This fear of missing out gets as real as possible.
FOMO marketing is also becoming a trend and before other companies get into it, take advantage of this opportunity and use it to your full potential. But, you should use it smartly.
Replacing the fear with fun will help in not triggering any negative emotions. This is because research shows that 90% of people felt a combination of negative emotions due to FOMO. The feeling of missing out on something can make people anxious and uneasy.
So, while creating a marketing campaign using FOMO you need to have good intentions. You need to make it look like fun. The current generation is extremely smart and it won’t take a minute for them to figure out which brands are trying to manipulate them. This won’t create a healthy relationship between you and your consumers resulting in backfires.
Here are some tips to use it with a positive approach.
List Trending Products
One of the most clever ways to pitch marketing without even pitching any sales is listing products that are trending or are in demand on the home page.
Many eCommerce platforms display the trending products on their home page and provide live sales information that provides the name and region of the buyer so that it assures the visitors that the information is real. This raises a person’s curiosity and can be a master marketing technique to trigger sales.
Do Not Remove The Products That Are Out of Stock
Many companies remove a product from the catalog when it gets out of stock. The trick is not removing the product details and pricing but marking it as out of stock and leaving it there.
This highlights the deals they have missed out on and will help it more traffic retention which has a high conversion rate. This will trigger their FOMO in a nice way and convince them to make purchases.
The Usual “Offers Valid Till Stocks Last”
While this may seem like an old technique that has lost all functionality, it still works wonders and leaves the same effect as it did before. We must not forget that old is gold and this can dig a gold mine.
Set a timer for an offer and show how many products are in stock. It will help convince a customer when they are contemplating buying something. This is one of the boldest moves to trigger FOMO and push urgency in the consumers’ minds.
The reflex of respecting deadlines was put into our minds since birth. Whenever we see a timer or deadline, it acts as a reflex and gets us into FOMO mode. This works especially better for impulsive shoppers. This is known as urgency marketing.
Free Shipping Ship
One of the surveys conducted by Marketing Land showed that 90% of online shoppers state free shipping as the number one factor in choosing to buy from a brand. This is why you should start having free shipping offers once in a while without any limit.
The moment people get to know that they are getting free shipping without any price limit, they will rush to your website and make impulsive purchases even if they do not need anything. Set a strict time limit that says “Free shipping for n hours for any purchase made”. Boom! The work is done.
Discounts That Doesn’t Die
The easiest way to trigger FOMO is by providing great discounts. Human brains are always looking for ways to save money wherever possible and hence we are bound to fall for discounts.
You can either have some crazy discounts on your products/services for a limited time or give out freebies with a certain amount of purchases made. This is the best way to earn some loyal customers and spread the word.
You can use this technique in a number of ways. For example, you can run an offer for early birds like the first 50 buyers will get a 50% discount or the first 100 buyers will get a free product. Make sure the offers are exciting and relevant.
Stand Out From The Crowd
Exclusivity sets you apart and makes you stand out from the crowd. It is one of the most important aspects of running a business efficiently.
Every individual prefers to be a part of something different and exclusive. Having exclusive deals shows that your brand has a strong connection with the clients and is an awesome way to boost conversions.
In fact, the base of FOMO marketing is exclusivity. It will help you generate better leads and increase revenues.
Send Out Personalised Coupons
You can also send out customized coupons and discount vouchers to your former customers. Make sure these coupons have a short expiry date and have amazing offers. This is a very effective way to trigger FOMO and lead to sales. It will make them think that they are missing out on a great offer that are specially curated for them!
These are some ways in which you can take full advantage of the FOMO marketing technique and make it fun not fearful. It will also help your brand leave a positive impact in the market which will help you in the long run.
Final Thoughts
While digital marketing is extremely important for a business, it is tricky at the same time. If you are a beginner in this field and have no experience in digital marketing, then your marketing strategies might or might not fail.
Why take the risk when you have the fix? For better lead generations and efficient digital marketing, connect with Klizo Solutions. Our team will help you grow your business and build a brand in no time. Reach out to us now!
