7 Hot Holiday Email Writing Tips to Drive eCommerce Sales
The holiday season is almost knocking on the door!
Though it has been more than a year since the Covid outbreak, still, keeping the safety concerns in mind, more and more people are expected to opt for online shopping this festive season. Yes, online retailers, this year are likely to have great business during the holiday season.
And this calls for preparing your holiday eCommerce emails in the best way possible.
But often, eCommerce businesses get confused over what to include in their email. They get puzzled about making their holiday emails more lucrative and valuable. Also, they get confused while making their subject line for holiday emails more engaging.
Are you one of those marketers struggling to create holiday emails for the festive time of the year? Then here are some tips for you on writing your holiday eCommerce emails like a pro and making them highly engaging that boost conversion.
Make the Subject Lines Exciting
You are not the only one focusing on your email marketing campaign during the holiday season. Every online retailer is probably working on their festive emails. As a result, every user will be facing an onslaught of emails. How do you think your holiday emails will stand out?
Well, if you can make your email subject lines clear and exciting, you can get the audience’s attention. Whether by using allusions or featuring puns, or alliterations, make sure your subject line reflects a holiday-filled happy tone that users in their holiday mood find interesting. The more catchy email subject lines you can come up with, the more likely the users will be attracted to your holiday emails.
Give Your Emails a Festive Look
You must have noticed websites changing themes and colors to match the spirit of the holiday season. You might have done it already on your website. But have you ever thought of adding a festive theme to your holiday emails?
Let’s face it! All emails tend to look the same. And when your holiday emails, too, look like regular emails, the users will get bored. But when along with writing holiday email messages, if you can switch things up a bit by applying holiday email templates, rest assured that your emails get much more attention than those with no holiday themes.
Show Products as Ideal Gifts
Do you have any product below $10 or $20 or less for the budget shoppers during the festive season? Or, do you offer high-value products that can be perfect holiday gift items? Take a look at your product lines and your target audience and promote the right products to the right customers through holiday emails.
Identify the perfect match between your products/services and your customers and showcase these different products as the most suitable gift items in your emails. Use catchy phrases for holiday shopping. By reminding the users about how certain products can be perfect holiday gifts, you are encouraging them to think of the framed items as gifts that they would not have otherwise.
Share Real Arrival Time Updates
As per the holiday email marketing stats, customers who procrastinate online ordering become nervous about whether or not their orders will arrive on time. Users become hesitant to purchase if they can not be sure about whether their items will arrive on time or not. And due to Covid-related restrictions in many places, the last thing users want is to receive a roasting pan for cooking a turkey after Thanksgiving is over.
To help users get rid of this hesitation and confusion, what you can do is let them know the time they have left to make the order to receive it before the holiday through your holiday emails.
When users know how long they have to place an order to receive it before a specific time, it helps them set realistic expectations. This New Year or Christmas email writing practice also flags those items that are available for ordering and fast shipping while creating a sense of urgency.
Create Personalized Emails
Personalized and segmented email campaigns have always been effective in driving sales. Then why not apply the same email writing tactic to your holiday emails? After all, it can increase your holiday sales by just showing relevant items to the right users. Like content marketing for eCommerce, email marketing can be as effective for eCommerce when done right.
By offering personalized suggestions in your holiday emails, you increase the likelihood of customers seeing the product relevant to their requirements. For example, an eCommerce business selling pet food and accessories sent out an email featuring dog-centric content in the email subject line and body. The same company sent out similar emails to cat owners with content geared towards cats.
Make the CTAs More Engaging
Creating attractive Call-to-Actions is necessary for successful email marketing. And especially when your emails receive a festive theme, making sure that the CTAs in your holiday emails are visible is crucial.
Users tend to be in a hurry when purchasing online for the holiday season. Hence, make sure that they don’t have to look for the CTAs when you send them holiday emails. Your CTAs need to stand out among all your offers, holiday lines, and festive designs. From copywriting to color and positioning, pay attention to your CTAs to make your holiday emails as effective as possible.
Utilize Automatically-Triggered Emails
Do you know that you can use automatically triggered emails to promote your products during the holiday season and boost the chances of sales? Yes, you can use both the order confirmation and cart abandonment emails to recapture the high-intent audiences for sales.
Start by featuring those items in your holiday emails that the users were looking at earlier. Or you can share similar products in your emails that users may like. You can also offer an extra discount on the products left in the shopping cart.
You can even implement the fear-of-missing-out (FOMO) technique or introduce offers like free holiday delivery for early orders or end of year sale emails.
No matter which one you choose, all these email writing tips can boost holiday sales by reminding the users of the items they like and placing similar items in high-visibility placements.
Wrapping Up
Do you find writing holiday eCommerce emails to be a pain in the neck? Do you need assistance creating effective festive eCommerce emails?
Then by offering you the right eCommerce content, we, Klizo Solutions, can help you craft the most amazing festive eCommerce emails. Our brilliant email marketing strategies can also help you make the most during seasonal milestones like Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year.
Our expert design team and marketing professionals can help you boost your holiday revenues with their innovative and creative holiday email designs and email marketing ideas.
It’s November already. And the holiday emails should roll out before the holidays begin. Connect with us today and get stunning holiday emails in no time.
