Artificial Intelligence Based Matchmaking — Hope for Singles!
The introduction of Tinder in 2012 brought about the “next relationship” paradigm, where people ended their relationships the moment they disagreed. The swipe culture became the new normal. We lean on the comfort of emoji, likes, and instant messaging instead of meeting people, talking to them, and discussing matters face to face.
How can we encourage 270 million people who use dating apps like Badoo and Tinder to think about relationships in a more personal and fulfilling way? Technology seems to be a double-edged sword in this case.
Let’s take a look at how artificial intelligence can be used to augment dating applications.
AI and Dating Apps — A Match Made in Heaven?
AI Algorithms Help Find Compatible Partners
In the early days of dating, users of websites and apps like Match.com, eHarmony, and Grindr, could only search for matches based on shared interests. As a result, singles had to sift through thousands of profiles matching their criteria.
Machine learning models can now do the job for you.
Dating apps with AI can identify common facial features in profile pictures and determine your partner type.
Apart from your appearance, AI can detect objects in the images you have shared and present you with more profiles of persons who, for example, play the guitar or frolic on the beach in their photos. Tinder, for example, uses Amazon Rekognition to analyze personality traits and improves its premium user matching algorithm.
The bad news is that for ML models to produce good dating predictions, they require training data, therefore you’ll have to spend a lot of time in the app to obtain more likes and matches.
There is a search option for potential dates who look like celebrities for lazy daters.
Dating.AI and Badoo, a dating service with 60 million active users worldwide, support this functionality. The celebrity doppelganger tool not only matches you with someone who looks like Beyonce or Gigi Hadid but it also helps you spot and avoid imposters.
Few dating applications have taken it a step further and even aim to predict compatibility between potential partners based on DNA profiles!
DNA Romance is an app that uses AI to match couples by matching their DNA samples to the Myers-Briggs Type Indicator’s sixteen personality types. WOAH!
AI Algorithms Enhancing User Relationship
Remember the Black Mirror episode Hang the DJ, where a virtual coach matched people into relationships? Relationships had expiration dates determined by the artificial intelligence dating app, which ran on a platform similar to Nest (some encounters lasted barely a few minutes!).
The time we spend with someone determines whether or not we will have a lasting, healthy relationship. If we prioritize quantity over quality, it is theoretically impossible to form an emotional bond with someone.
AIMM (Artificial Intelligence Matchmaker) is a real-world dating app that seeks to address this issue. The virtual assistant, like the Black Mirror Coach system, speaks with a person for at least one week before introducing the partners to each other.
This AI-powered app suggests only one candidate at a time, allowing users to learn a little about each other and make an informed decision about whether to stay together or go on to the next partner.
The software also assists users in the dating process by setting up phone calls and providing dating advice.
Algorithms Enhance the Wooing Process!
A less typical application of AI for dating apps is to enhance the whole dating experience.
Removing Fakes and Inappropriate Content
More dating apps are turning to artificial intelligence to combat harassment in a world where 72 percent of dating app users disable other people’s profiles for misbehavior and inappropriate content.
Tinder’s reporting system, for example, detects inappropriate language and asks users how they feel about it.
Based on their IP addresses, communications, and stolen photos, a dating app algorithm built by a team of researchers from the University of Warwick flags bot accounts with high levels of accuracy.
The machine learning algorithm is also used by a popular live streaming data app, to detect bad content and restrict users who share it as well.
Personalized Recommendations
Tinder’s CEO, Sean Rad, characterizes artificial intelligence as a smart filter that recognizes people’s interests and delivers content that best suits them.
Lara, Match.com’s chatbot that works in tandem with Google Assistant, provides suitable date places in your neighborhood in addition to matching users with similar hobbies and life objectives.
Another example is eHarmony, which uses artificial intelligence to analyze user activity to determine the optimal time to email each other.
Editing Grammar and Spelling Mistakes
You may spend weeks curating the perfect dating app profile photos and yet receive 14% fewer responses simply because you misspelled two words in the “About Me” section. Bummer!
Excellent language and vocabulary skills are more important to your date than good teeth and self-assurance.
You can use AI-powered apps like Grammarly’s Mobile Keyboards to edit typos and grammatical problems in your profile and communications, as well as do sentiment analysis to ensure you sound nice and respectful.
AI the Future of Dating App
By 2040, 70% of all couples will meet online for the first time, compared to only 24% in 2017. There are several causes behind this.
- Even if the pandemic hadn’t occurred, our lives have already become increasingly digital, and the quantity of data we consume daily continues to rise.
- Younger people prefer to focus on their schooling and professions, which means they have less time for in-person relationships with peers.
- In the last 20 years, our happiness has surged. Also, wealthy and educated people tend to socialize less.
Artificial Intelligence (AI) could be the panacea for the problem of information overload. Just as marketers and editors use AI to find quality content for their clients from all over the web, dating apps use AI and ML to help users establish finely tuned connections — even if it means compromising quantity.
And now is the greatest moment to construct your AI application if you want to take on the $3.33 billion dating app market.
By the way, did you know about meme-based dating app? If not yet, here is a detailed story to meme lovers’ matchmaking paradise- Schmooze!
